Support Local is a comprehensive initiative designed to foster economic growth, promote cultural preservation, and strengthen community resilience in Noonu Atoll. By establishing a centralized business registry, developing a local brand and event calendar, creating a marketplace and co-working space, enhancing access to finance and business development support, promoting market access and infrastructure development, developing detailed profiles of local entities, advocating for direct flights, and fostering collaboration and networking, the program aims to create a vibrant and sustainable local business ecosystem.