Noonu Natrally > Roadmaps > programs > Citizen Centric Governance (PC-002)

Branding and Marketing Strategy for Digital Solutions

This plan outlines a comprehensive strategy to build a strong brand identity for digital solutions and effectively market them to public administrations. The plan includes activities such as creating a unique brand identity, developing marketing materials, providing training and support, facilitating knowledge sharing, and measuring and optimizing branding and marketing efforts. The ultimate goal is to create a strong brand presence, effectively market digital solutions, and empower public administrations to adopt and benefit from these innovations.
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Chronology

1

create a unique brand identity

Develop a distinctive brand name and logo that reflects the essence of the digital solutions. The brand's values, mission, and vision will be clearly defined to guide decision-making and ensure consistent messaging. A comprehensive style guide will be developed to maintain consistency across all brand touchpoints.
2

Showcase the benefits of the digital solutions

Create a variety of marketing materials, including brochures, flyers, presentations, and other collateral. Compelling content, such as case studies, success stories, and testimonials, will be developed to highlight the value and impact of the solutions.
3

Digital marketing campaigns

To reach a wide audience, with a focus on public administration officials and IT professionals. Social media, email marketing, and other digital channels will be utilized to disseminate information about the digital solutions. The effectiveness of the marketing campaigns will be measured and adjusted as needed to optimize results.
4

Enhance the capacity of public administrations

Organize workshops and training sessions. These sessions will educate officials about the benefits and implementation of the solutions, providing hands-on training and support. A knowledge base and resource center will be developed to serve as a central repository of information, including documentation, case studies, and best practices. This resource will be accessible to public administrations interested in replicating the solutions.
5

Foster collaboration and knowledge sharing

Organize networking events and forums. These events will bring together public administrations and experts in digital transformation to encourage the exchange of insights and experiences.

Points of Discussion

30.1 Modernizing Council Secretariats through Digital Transformation

Proposal
While councils have adopted e-governance systems, the rapid evolution of technology necessitates a transition to digital governance. This paradigm shift encompasses a broader spectrum of innovations, from open data and chatbots to IoT applications. Digital governance promises to revolutionize public service delivery by enhancing efficiency, transparency, and accountability. Increased citizen participation and empowered stakeholders are key benefits. Councils will also gain the capacity to foster innovation and collaboration.
However, this transformation requires a strategic and meticulous approach. A comprehensive assessment of existing systems, procedures, and staff capabilities is essential. The journey to digital governance demands visionary leadership and collaborative efforts from all stakeholders involved. By embracing digital governance, Noonu Atoll councils can significantly improve service delivery and build a more responsive and citizen-centric administration.
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This task is in the Council Decision list - General plan.
Decision
Recognizing the critical need to enhance service delivery and operational efficiency, the Atoll Council resolves to undertake a comprehensive digital transformation initiative. With a dedicated budget allocated for this fiscal year, the Development Unit is tasked with spearheading this project. A collaborative meeting involving the Atoll Governance Committee and representatives from all island councils will be convened before July 10th to determine the distribution of the project budget among the island councils. All island councils must submit their participation decisions and proposed budget allocations by July 22nd. Essential partnerships with the Local Government Authority (LGA) and National Center for Information Technology (NCIT) will be established to facilitate project implementation. A competitive tender process will be initiated before July 25th to select a suitable service provider for the project. A formal agreement will be executed with the chosen service provider to implement the digital transformation initiative. The Atoll Council commits to exploring additional funding avenues through grants and other external sources to optimize project resources. The successful execution of this digital transformation initiative is contingent upon the collaborative efforts of all stakeholders.
Introduced by

Mohamed Basheer

President of Noonu Atoll Council | 2021-Now

In Favour
0
Opposed
0
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37.3 Citizen Centric Governance (PC-002) Business Proposal

Proposal
Noonu Atoll company proposes a solution to modernize and enhance the operations of council secretariats. By leveraging cutting-edge technology, it aims to increase citizen engagement, modernize council operations, streamline administrative processes, and ensure inclusive participation. This citizen-centric approach will enhance transparency, improve efficiency, foster inclusivity, and strengthen community engagement. Company requests MVR 1,000,000.00 in council funding and will contribute MVR 500,000.00 in kind services. Company also seeks authorization to raise additional funds to ensure the project's success. By investing in this project, the Atoll Council can create a more responsive, efficient, and inclusive local government, improving the quality of life for citizens and strengthening community bonds.
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This task is in the Council Decision list - General plan.
Decision
The Council, having carefully considered the proposal submitted by company for a Citizen-Centric Governance Solution, hereby approves the project in its entirety. The council also approves the funding request of MVR 1,000,000.00. Furthermore, the council authorizes company to raise additional funds through grants or other sources to ensure the successful implementation of the project. The council recognizes the potential benefits of this project in enhancing citizen engagement, improving efficiency, and fostering inclusivity within the local government. It is anticipated that this initiative will significantly contribute to the overall well-being and development of the Atoll.
Introduced by

Mohamed Adnan

maafaru Island Council President

In Favour
13
Opposed
0
More details

Progress

Stay informed about our efforts on Branding and Marketing Strategy for Digital Solutions through these progress reports. These updates provide detailed information on the actions and engagements related to developing and implementing development plans, projects and programs.

View All Progress

2024

Engagements

22 Jun 2023

30th Noonu Atoll Council Sitting

29 Aug 2024

37th Noonu Atoll Council Sitting