Aims to enhance the competitiveness of local businesses in Noonu Atoll by improving infrastructure and market access. By advocating for better transportation links, logistics solutions, and digital connectivity, the initiative will facilitate the movement of goods, services, and people across the atoll and beyond. Additionally, by leveraging the Atoll Loop Project's tourism model and branding efforts, the initiative will promote local products and services to a wider market, both domestically and internationally. Ultimately, this initiative will contribute to the economic growth and development of Noonu Atoll by creating new opportunities for local businesses to expand their operations and reach new customers.