Noonu Naturally > Roadmaps > projects > Atoll Harvest (PC-009)

Cooperative-Driven Market & Product Development

Atoll Harvest project is focused on enabling cooperatives to produce and sell products sustainably through the development of new markets and the enhancement of existing ones. This phase aims to empower cooperatives by providing them with the tools, resources, and support needed to effectively market their products, thereby improving their economic viability and sustainability. By fostering cooperative-driven market and product development, the project seeks to create robust local economies, enhance food security, and promote sustainable agricultural, aquaculture, and livestock practices. This activity involves several critical steps, including developing product branding and packaging, integrating cooperatives into marketplaces, supporting the sales of aquaculture, mariculture, livestock, and coconut products, and expanding marketplaces or harbor exchanges driven by cooperative networks. Each step is designed to address specific challenges and opportunities in market development, ensuring that cooperatives can successfully navigate the complexities of the market and achieve long-term success. By the end of this phase, the project aims to have established strong market channels for cooperative products, thereby enhancing the economic resilience and sustainability of the community.
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1

Develop Product Branding & Packaging

Involves assisting cooperatives in developing effective branding and packaging for their local products, including fish, livestock, poultry, and coconut products. Effective branding and packaging are crucial for making products attractive to consumers and ensuring they stand out in the market. This step involves working with design experts to create appealing and informative packaging that highlights the quality and sustainability of the products. Additionally, branding efforts will focus on creating a strong, recognizable identity for cooperative products, which can help build consumer trust and loyalty. By providing training and resources on branding and packaging, the project aims to enhance the marketability of cooperative products and increase their competitiveness in local and regional markets.
2

Marketplace Integration

Involves creating channels for cooperative-run farms and businesses to access local and regional markets. This integration is essential for facilitating the sale of products and supporting local economies. The project team will work to establish distribution networks and partnerships with local retailers, restaurants, and other businesses that can sell cooperative products. Digital platforms and e-commerce solutions will also be explored to expand market reach. By ensuring that products from cooperative farms and businesses are easily accessible to consumers, this step aims to increase sales and support the economic sustainability of cooperatives. Training will be provided on market integration strategies, including logistics, supply chain management, and customer relationship management.
3

Marketing and Promotion of Local Products

Focuses on supporting cooperatives in selling their fish, poultry, and animal products at the Atoll marketplace. This step includes organizing market days, promotional events, and other activities that can attract consumers and boost sales. Training will be provided to cooperative members on effective sales techniques, customer service, and market management. The aim is to create a vibrant marketplace where cooperative products are prominently featured and well-received by the community. By enhancing the visibility and accessibility of cooperative products, this step aims to increase consumer demand and support the economic viability of cooperatives.
4

Expand Marketplaces

Involves fostering new marketplaces or harbor exchanges driven by cooperative networks. This step includes identifying potential locations for new markets, securing necessary permits, and developing infrastructure to support market activities. The expansion of marketplaces will provide more opportunities for cooperatives to sell their products and engage with consumers. Community-driven harbor exchanges will also be promoted to facilitate the trade of goods between islands, enhancing economic integration and resilience. By expanding marketplaces, the project aims to create a more dynamic and interconnected local economy, supporting the long-term sustainability of cooperative operations.

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Cooperative-Driven Market & Product Development

Atoll Harvest project is focused on enabling cooperatives to produce and sell products sustainably through the development of new markets and the enhancement of existing ones. This phase aims to empower cooperatives by providing them with the tools, resources, and support needed to effectively market their products, thereby improving their economic viability and sustainability. By fostering cooperative-driven market and product development, the project seeks to create robust local economies, enhance food security, and promote sustainable agricultural, aquaculture, and livestock practices. This activity involves several critical steps, including developing product branding and packaging, integrating cooperatives into marketplaces, supporting the sales of aquaculture, mariculture, livestock, and coconut products, and expanding marketplaces or harbor exchanges driven by cooperative networks. Each step is designed to address specific challenges and opportunities in market development, ensuring that cooperatives can successfully navigate the complexities of the market and achieve long-term success. By the end of this phase, the project aims to have established strong market channels for cooperative products, thereby enhancing the economic resilience and sustainability of the community.
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These Progress serves as all the updates: Cooperative-Driven Market & Product Development related to action. Stay informed about the Council's progress in consolidating development plans.

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2024