Integrated Resident Relationship Management and Citizen Engagement Strategy

Utilize Microsoft Dynamics 365 to manage resident data, track service requests, and record interactions. CRM tools allow for personalized communication by addressing specific concerns and fostering stronger connections. The system also enables timely responses to resident complaints and identifies trends to improve service delivery. Integrating text message gateways enhances real-time notifications and updates.

Set up a dedicated SMS shortcode and bulk SMS service to provide convenient and efficient communication channels for residents. By acquiring a unique SMS shortcode and integrating it with the council's existing systems, residents can easily access information and services through text messages. Implementing a bulk SMS service will enable the council to send notifications, reminders, and alerts to residents in a timely and efficient manner. Ensuring compliance with SMS regulations and best practices will protect the council's reputation and prevent unsolicited or spam messages. Developing clear and concise message templates and conducting thorough testing will optimize SMS service performance and ensure effective communication with residents.

Involves building a digital marketing plan that aligns with resident needs and council goals. Optimizing the council’s website for search engines (SEO) ensures relevant content is accessible. Social media platforms are used to interact directly with residents and share updates. Additionally, email marketing campaigns target specific community segments to provide tailored information.

Use Dynamics 365's analytics capabilities to analyze resident data and identify patterns or trends. Identify areas where service delivery can be improved and implement targeted solutions. Use data-driven insights to inform decision-making and enhance resident satisfaction.

Use Dynamics 365 to track resident preferences and tailor communication accordingly. Send personalized messages and notifications to residents based on their interests and needs. Encourage two-way communication and build trust with residents through personalized interactions.

Conduct keyword research to identify relevant terms and phrases that citizens are searching for. Optimize website content, structure, and metadata to improve search engine rankings. Ensure the website is mobile-friendly and loads quickly.