Noonu Natrally > Roadmaps > plans > Driving Micro Enterprises (LDP-4)

Transforming existing properties to Convention tourism

This initiative will begin with a comprehensive assessment of infrastructure to identify suitable properties. A market research and feasibility study will determine the viability of convention tourism. Qualified contractors will be selected through a transparent bidding process. A dedicated brand and marketing strategy will target convention organizers and meeting planners. Renovations will ensure the properties meet necessary standards and offer state-of-the-art facilities. A robust operation and management plan will ensure the efficient running of these new convention centers. By implementing this strategy, the atoll aims to attract a new segment of tourists, boost the local economy, and position itself as a premier destination for conferences, meetings, and events.
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Completed

Chronology

Leading Team

The Public Works Team is a combined unit encompassing the Council Secretariat and the company. This team is responsible for the overall development, and maintenance of infrastructure. Duties include project conceptualization, design, implementation, and management, ensuring the efficient and sustainable development of public facilities and services for the community.

Public Works Team

8. Decent Work and Economic Growth

1.4 Revenue Generation

1

Inventory and Assessment

To identify potential convention venues, the statehouse and secretariat will be evaluated for conversion. Vacant spaces and buildings will be analyzed for their suitability as meeting rooms, exhibition halls, or support facilities. Detailed inventory reports with photos and floor plans will be developed. Additionally, speed boats and vehicles will be assessed for their potential use in transportation or leisure activities within the convention tourism sector.
2

Market Research and Feasibility Study

To assess the viability of convention tourism, MICE tourism trends in the Maldives will be analyzed, identifying target markets, preferred event sizes, and desired amenities. Noonu Atoll's strengths, including natural beauty, cultural attractions, and accessibility, will be highlighted. A financial analysis will project revenue, expenses, and return on investment for the MICE facility. A comprehensive business plan outlining the facility's concept, target audience, operations plan, marketing strategy, and staffing requirements will be developed.
3

Select Qualified Contractors

A public tender or RFPs will be issued, detailing the project scope, desired timeline, and budget. Proposals will be evaluated based on experience, expertise, cost, and adherence to sustainability practices.
4

Branding and Marketing

A unique brand identity that reflects Noonu Atoll's essence and appeals to the target MICE market will be created. Marketing materials and campaigns will be developed to showcase the facility's offerings, highlight unique selling points, and reach event organizers and corporate clients.
5

Renovation and Development

Construction and renovation works will be overseen to ensure adherence to quality standards, safety regulations, and accessibility guidelines. The facility will be equipped with necessary infrastructure, including furniture, technology, audio-visual equipment, catering facilities, and other amenities. Sustainable practices will be incorporated, using eco-friendly materials, energy-efficient systems, and waste reduction measures.
6

Operation and Management

To ensure a successful launch, comprehensive training will be provided to local authorities and company staff. Topics will include MICE event management, marketing, customer service, facility operations, and sustainability practices. A grand opening event will be organized to generate media coverage, attract potential clients, and showcase the MICE facility's capabilities. The marketing strategy will be implemented, utilizing online platforms, attending trade shows, and networking with event organizers. Financial performance, customer satisfaction, and market reach will be regularly monitored and evaluated to inform adjustments to operations and marketing strategies as needed.

Points of Discussion

32.3 MICE Tourism Development and Investment in Noonu Atoll

Proposal
It is a project to transform Noonu Atoll into a prominent MICE (Meetings, Incentives, Conferences, and Events) tourism destination. By effectively utilizing existing council-owned buildings, land, and vessels and vehicles. A strategic partnership with the Noonu Atoll Company is essential to finance and manage the development, operation, and marketing of these facilities. This collaboration will combine the council’s assets with the company’s potential expertise and capacity. By developing a comprehensive MICE tourism product, including modern conference centers, suitable accommodation, transportation, and supporting amenities, it can attract both domestic and international MICE events. This will generate significant revenue, create job opportunities, and contribute to the overall economic growth of the atoll. A strong emphasis on sustainability is crucial. By adopting eco-friendly practices, it can protect Noonu Atoll's natural environment while simultaneously promoting responsible tourism. Ultimately, this initiative aims to establish Noonu Atoll as a leading MICE destination in the Maldives, generating substantial economic benefits for the local community and ensuring long-term sustainability.
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This task is in the Council Decision list - General plan.
Decision
Whereas the Council recognizes the potential of MICE (Meetings, Incentives, Conferences, and Events) tourism to drive economic growth and create employment opportunities in Noonu Atoll; and whereas, the Council possesses valuable assets, including buildings, land, and vehicles, suitable for MICE tourism development; and whereas, a partnership with Noonu Atoll Company is deemed essential for the successful implementation of this initiative. Now, therefore, be it resolved by the Council as follows: The Secretary-General, in collaboration with the Board of Noonu Atoll Company, shall accept the company's proposal to utilize the new State House office building, the Noonu Atoll Council office building, the former council office building, the land known as Fasmeeru, and associated grounds for the development and operation of MICE tourism facilities. The Secretary-General shall transfer all relevant documents and assets, including unfinished and completed works, to the company to facilitate the project. The Council and the company shall jointly develop and approve guidelines for the utilization of council employees in MICE tourism operations, ensuring consultation with employees and relevant departments. The Secretary-General shall assign the necessary tasks and sign an agreement with the company to formalize the MICE tourism operations. The Council shall allocate the required investment to initiate MICE tourism as a business venture in accordance with the proposed plan. The Secretary-General shall assign the necessary tasks and sign an agreement with the company to formalize the MICE tourism operations. Be it further resolved that the Secretary-General shall ensure the implementation of this resolution in accordance with the laws and regulations of the Maldives.
Introduced by

Mohamed Adnan

maafaru Island Council President

In Favour
9
Opposed
0
More details

36.4. Appeal against the decision made at the 7th meeting to hand over Atoll Council land 'Avehi' and its associated infrastructure in exchange for compensation

Proposal
The joint evaluation committee of Noonu Atoll Council and Manadhoo Council has diligently assessed the handover procedures for the agreed-upon lands. However, the valuation of land parcel 'Avehi' and its associated buildings was determined through a court process, establishing a precedent. This evaluation resulted in a total cost of MVR 1.73 million.
The valuation process assumed that all developments on the land and buildings represent investments by Noonu Atoll Council, without considering depreciation. Given the current condition of the existing buildings, Manadhoo Council believes the valuation is inflated and proposes to engage in discussions to redefine the compensation amount, aligning it with a more realistic and up-to-date assessment of the property's value.
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This task is in the Council Decision list - General plan.
Decision
Manadhoo Council's claims regarding the inaccuracies of the court-determined valuation for land parcel 'Avehi' and its associated buildings have been deemed credible and substantiated. Consequently, direct negotiations between the Atoll Council President and Manadhoo Council representatives will commence to establish a mutually agreeable compensation amount and payment terms. A negotiation committee will be formed, outlining specific procedures and timelines. Should the parties fail to reach a consensus, further mediation or arbitration may be considered.
Introduced by

Abdurahman Sobeeh

manadhoo Island Council President

In Favour
7
Opposed
3
More details

36.2. MICE Tourism Facility proposed to be developed in the Atoll council secretariat and statehouse premises and properties owned by Noonu Atoll Council in Manadhoo

Proposal
Development and service delivery of a sustainable tourism business, specially targeted for Meetings, Incentives, Conferences and Events (MICE) Tourism to be assigned to the Noonu Atoll Local Authority Company. This MICE facility is proposed to be developed in Manadhoo, in the land of secretariat building and statehouse buildings with the properties owned by Noonu Atoll Council with initial investment given as a loan to the Noonu Atoll Local Authority Company by the Noonu Atoll Council. The Noonu Atoll Local Authority Company is to seek avenues to meet the financial needs for the successful development of the MICE facility ensuring quality service delivery and sustainability of its operations.
The proposed developed includes demolition, restoration, refurbishment and renovation of existing buildings under the ownership of the Noonu Atoll Council as well as construction of additional service facilities and landscaping work. Furthermore, Noonu Atoll Council is to share existing resources and provide in-kind support inclusive of equipment, machinery and vehicles/vessels owned by the Noonu Atoll Council for the overall development, operations and service delivery of this MICE Facility.
Noonu Atoll Local Authority Company shall ensure branding and marketing of Noonu Atoll as a local tourism destination introducing MICE tourism to Noonu Atoll with the MICE facility in Manadhoo as a premier destination. This MICE facility shall also act as a market point for micro, small and medium enterprises enabling community members to use business as a force for good, a hub for job seekers as well as a space for conducting trainings and professional development programs specially targeted to meet the needs of Noonu Atoll.
You can also reply to this email to add a task comment.
This task is in the Council Decision list - General plan.
Decision
Development and service delivery of a sustainable tourism business, specially targeted for Meetings, Incentives, Conferences and Events (MICE) Tourism to be assigned to the Noonu Atoll Local Authority Company. This MICE facility is proposed to be developed in Manadhoo Island, in the land owned by Noonu Atoll Council with initial investment given as a loan to the Noonu Atoll Local Authority Company by the Noonu Atoll Council. The Noonu Atoll Local Authority Company is to seek avenues to meet the financial needs for the successful development of the MICE facility ensuring quality service delivery and sustainability of its operations.
Introduced by

Mohamed Adnan

maafaru Island Council President

In Favour
7
Opposed
3
More details

Progress

Stay informed about our efforts on Transforming existing properties to Convention tourism through these progress reports. These updates provide detailed information on the actions and engagements related to developing and implementing development plans, projects and programs.

View All Progress

2024

Engagements

31 Dec 2023

32nd Noonu Atoll Council Sitting

30 Jun 2024

36th Noonu Atoll Council Sitting