Noonu Naturally > Roadmaps > plans > Driving Micro Enterprises (LDP-4)

Transforming existing properties to Convention tourism

This initiative will begin with a comprehensive assessment of infrastructure to identify suitable properties. A market research and feasibility study will determine the viability of convention tourism. Qualified contractors will be selected through a transparent bidding process. A dedicated brand and marketing strategy will target convention organizers and meeting planners. Renovations will ensure the properties meet necessary standards and offer state-of-the-art facilities. A robust operation and management plan will ensure the efficient running of these new convention centers. By implementing this strategy, the atoll aims to attract a new segment of tourists, boost the local economy, and position itself as a premier destination for conferences, meetings, and events.
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Chronology

Leading Team

Public Works Team

8. Decent Work and Economic Growth

1.4 Revenue Generation

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1

Inventory and Assessment

To identify potential convention venues, the statehouse and secretariat will be evaluated for conversion. Vacant spaces and buildings will be analyzed for their suitability as meeting rooms, exhibition halls, or support facilities. Detailed inventory reports with photos and floor plans will be developed. Additionally, speed boats and vehicles will be assessed for their potential use in transportation or leisure activities within the convention tourism sector.
2

Market Research and Feasibility Study

To assess the viability of convention tourism, MICE tourism trends in the Maldives will be analyzed, identifying target markets, preferred event sizes, and desired amenities. Noonu Atoll's strengths, including natural beauty, cultural attractions, and accessibility, will be highlighted. A financial analysis will project revenue, expenses, and return on investment for the MICE facility. A comprehensive business plan outlining the facility's concept, target audience, operations plan, marketing strategy, and staffing requirements will be developed.
3

Select Qualified Contractors

A public tender or RFPs will be issued, detailing the project scope, desired timeline, and budget. Proposals will be evaluated based on experience, expertise, cost, and adherence to sustainability practices.
4

Branding and Marketing

A unique brand identity that reflects Noonu Atoll's essence and appeals to the target MICE market will be created. Marketing materials and campaigns will be developed to showcase the facility's offerings, highlight unique selling points, and reach event organizers and corporate clients.
5

Renovation and Development

Construction and renovation works will be overseen to ensure adherence to quality standards, safety regulations, and accessibility guidelines. The facility will be equipped with necessary infrastructure, including furniture, technology, audio-visual equipment, catering facilities, and other amenities. Sustainable practices will be incorporated, using eco-friendly materials, energy-efficient systems, and waste reduction measures.
6

Operation and Management

To ensure a successful launch, comprehensive training will be provided to local authorities and company staff. Topics will include MICE event management, marketing, customer service, facility operations, and sustainability practices. A grand opening event will be organized to generate media coverage, attract potential clients, and showcase the MICE facility's capabilities. The marketing strategy will be implemented, utilizing online platforms, attending trade shows, and networking with event organizers. Financial performance, customer satisfaction, and market reach will be regularly monitored and evaluated to inform adjustments to operations and marketing strategies as needed.

Points of Discussion

36.4. Appeal against the decision made at the 7th meeting to hand over Atoll Council land 'Avehi' and its associated infrastructure in exchange for compensation36.2. MICE Tourism Facility proposed to be developed in the Atoll council secretariat and statehouse premises and properties owned by Noonu Atoll Council in Manadhoo32.3 MICE Tourism Development and Investment in Noonu Atoll

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Transforming existing properties to Convention tourism

This initiative will begin with a comprehensive assessment of infrastructure to identify suitable properties. A market research and feasibility study will determine the viability of convention tourism. Qualified contractors will be selected through a transparent bidding process. A dedicated brand and marketing strategy will target convention organizers and meeting planners. Renovations will ensure the properties meet necessary standards and offer state-of-the-art facilities. A robust operation and management plan will ensure the efficient running of these new convention centers. By implementing this strategy, the atoll aims to attract a new segment of tourists, boost the local economy, and position itself as a premier destination for conferences, meetings, and events.
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These Progress serves as all the updates: Transforming existing properties to Convention tourism related to action. Stay informed about the Council's progress in consolidating development plans.

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