Noonu Natrally > Roadmaps > plans > Driving Micro Enterprises (LDP-4)

Introduce Atoll Local Branding and Calendar

This initiative will begin with a deep dive into the atoll's culture, beauty, and offerings. A captivating logo and a cohesive visual identity will be designed to represent Noonu Atoll effectively. A consolidated event calendar will showcase upcoming festivals, ceremonies, and activities across all islands. Compelling brand messaging will highlight Noonu Atoll's unique character and unforgettable experiences. Eye-catching marketing materials will be developed to spread the word. The Noonu Atoll brand and event calendar will be launched, making it easier for visitors to discover the islands' magic. Finally, the initiative's success will be tracked and measured to ensure it continues to attract visitors and celebrate Noonu Atoll's vibrant spirit.

From:: September 2024
To:: August 2024

100%

Completed

Chronology

Leading Team

Technology Department

Technology Team

8. Decent Work and Economic Growth

1.9 Atoll Marketing & Promotion

Discovery and Research

To develop a strong brand identity, internal workshops will be conducted with Atoll council members and local communities to identify unique natural and cultural assets of each island. Existing branding efforts will be analyzed to gather feedback on strengths and weaknesses. External research will include analyzing competitor destinations and their branding strategies, as well as target audience preferences for island destinations and cultural experiences. A clear and concise statement capturing the atoll's unique identity and core values will be developed, with 3-5 key attributes identified to guide branding decisions.

Design a Logo and Visual Identity

A visually appealing and unique logo will be created to represent the atoll's brand pillars. A comprehensive brand style guide will be developed, including color palettes, fonts, and other visual elements to ensure consistent branding across all materials.

Develop a Consolidated Event Calendar

To create a comprehensive event calendar, information on existing festivals, cultural events, and island-specific celebrations across all islands will be gathered. Potential gaps and opportunities for new events that align with the brand and attract target audiences will be identified. A visually appealing and user-friendly calendar will be developed, showcasing all events with details like dates, locations, descriptions, and target audience.

Craft Brand Messaging

Clear and concise key messages that communicate the atoll's brand essence and value proposition to the target audience will be developed. The messaging should be emotionally engaging, highlighting unique experiences and cultural insights.

Develop Marketing Materials

Create brochures, website content, social media posts, and other marketing materials that reflect the Atoll's brand identity and event calendar. Ensure all materials are visually appealing, informative, and targeted to the right audience.

Launch the Brand and Event Calendar

To generate awareness and excitement about the atoll's brand and event calendar, a brand launch event or media campaign will be organized. Various marketing channels, such as online platforms, travel shows, and partnerships, will be utilized to reach the target audience and promote the consolidated event calendar.

Track and Measure Success

To measure the effectiveness of branding and event promotion, website traffic, social media engagement, and booking inquiries will be monitored. Data analysis will inform adjustments to the brand strategy and event calendar as needed.