Noonu Natrally > Roadmaps > plans > Driving Micro Enterprises (LDP-4)

Advocating and Starting Direct Flights from Noonu Maafaru International Airport

This initiative aims to improve accessibility and boost tourism by securing direct flights into Noonu Maafaru International Airport. A multi-pronged approach will begin with market research to identify potential routes and target demographics. An economic impact study will demonstrate the significant benefits for the atoll's economy. Building strong relationships with airlines, travel operators, and government stakeholders will be crucial. A compelling case highlighting the economic potential and unique experiences Noonu Atoll offers will be developed. Targeted public relations and media outreach will raise awareness. Government relations and policy advocacy will secure support for establishing direct flights. Direct negotiations with airlines and travel operators will be a key step in securing these vital connections. Progress will be monitored and evaluated to ensure continued efforts towards achieving this strategic goal.

From:: September 2024
To:: May 2025

40%

Completed

Chronology

Leading Team

The Corporate Affairs Team is centralized team responsible for the administrative and operational functions of both the council secretariat and the company. This team serves as the backbone of both organization, handling tasks such as general administration, human resources, legal matters, procurement, facilities management, and overall coordination of internal processes. By integrating these functions, the Corporate Affairs Team aims to streamline operations, enhance efficiency, and provide comprehensive support to the both organization's strategic goals.

Corporate Affairs Team

8. Decent Work and Economic Growth

1.6 Atoll Economic Development

Market Research

To assess the potential demand for direct flights, key tourist markets and business destinations will be analyzed. Specific airlines and travel operators interested in establishing new routes will be identified. The feasibility of different flight frequencies and potential passenger volumes will be assessed.

Economic Impact Study

To assess the potential economic benefits of direct flights, increased tourism revenue, job creation, and improved connectivity will be estimated. The potential impact on local businesses, infrastructure development, and overall economic growth will be analyzed.

Stakeholder Engagement

To build support for direct flights, a coalition of stakeholders including tourism operators, businesses, local communities, and government officials will be formed. Workshops and meetings will be conducted to gather input and build consensus on the need for these flights.

Develop Case

To promote the benefits of direct flights, a clear and concise presentation will be created. This presentation will emphasize the unique selling points of Noonu Atoll and its surrounding islands as tourist destinations, highlighting the benefits for airlines, travel operators, tourists, and the local economy.

Target Relevant Decision-Makers

To advocate for direct flights, key decision-makers within airlines, travel agencies, and government ministries responsible for aviation and tourism will be identified. Meetings and presentations will be scheduled to promote the establishment of these flights.

Public Relations and Media Outreach

To raise awareness and generate public support for direct flights, press releases, social media campaigns, and media events will be developed. Partnerships with travel bloggers, influencers, and media outlets will promote Noonu Atoll as a desirable tourist destination.

Government Relations and Policy Advocacy

To encourage airlines to establish new routes to Noonu Maafaru, collaboration with Maldivian government officials to advocate for supportive policies and incentives will be sought. Additionally, collaboration with national tourism authorities will promote Noonu Atoll within broader tourism marketing campaigns.

Negotiate with Airlines and Travel Operators

To secure direct flights, research and advocacy efforts will be used to negotiate favorable terms with airlines and travel operators. Specific commitments for routes, frequencies, and pricing models will be sought.

Monitor and Evaluate Progress

To evaluate the impact of direct flights, passenger numbers, tourism revenue, and economic indicators will be tracked. Based on data and feedback, strategies and outreach efforts will be adapted to ensure continued success.

Maintain Long-Term Advocacy

To ensure long-term connectivity and economic benefits, relationships with airlines, travel operators, and government officials will be maintained and expanded. The atoll will proactively adapt to changing market conditions and tourism trends to ensure the continued success of direct flight options from Noonu Maafaru.